JT uses smart WiFi to create a new in-home connectivity subscription-based revenue stream

Learn how this leading telecommunications operator used Plume’s intelligent cloud-based platform to generate new revenue and achieve an impressive customer penetration rate of 25% with new smart home offerings.

Fast WiFi speed alone is not enough anymore. Today’s smart home consumer also expects service consistency, reliability, strong WiFi distribution, and efficient customer service. The Channels Islands' largest telecoms operator JT knew it needed to find a way for customers to benefit fully from its ultrafast broadband network, and for this, it turned to Plume.

Read this case study by Omdia for more details on how JT worked with Plume to roll out the new offering, JT Total WiFi, which resulted in:

Customer penetration rate of 25%

with 11% of all JT customers opting for the new product.

82% of new product customers who were satisfied

or very satisfied with their service compared with 75% of standard customers.

Increased customer satisfaction

with JT Total WiFi scoring 9 out of 10 for service (from 6.3 out of 10 for standard WiFi customers).

“As leaders in broadband technology, we know that the modern smart home requires a personalized approach tailored to each person, home and device. Plume does just that.” – Matt Weller, President

“While we know that Plume self-optimizes daily with real-time data usage in order to prioritize bandwidth when and where it’s needed, all our customers know is that an easy self-installation leads to a robust wall-to-wall Wi-Fi experience” – Matthew L. Dosch, Executive Vice President and Chief Operating Officer

“The value that Plume has brought us in terms of both new revenue opportunities and reduced truck rolls was recognized almost immediately. But most importantly, our customers love it!” – Steve Frey, General Manager

Plume® is the creator of the world's first SaaS experience platform for Communications Service Providers (CSPs) and their subscribers. Deployed in more than 48+ million homes globally, Plume is the only open and hardware-independent solution that enables the rapid delivery of new services for connected homes (and beyond) at massive scale.