Go-to-market strategies: a guide for CSPs

Gain competitive advantage in a shifting market with this playbook for launching new CX-driven revenue streams

Internet connectivity is now an expectation, broadband a commodity, and traditional network bundles are dead. To be ready for a future filled with agile new competitors, Communications Service Providers need to re-evaluate their business models to roll out, at scale, customer experiences that exceed expectations.

Read this guide to discover the different approaches to delivering new services that best match your business goals.


how to take your offerings beyond connectivity and gain better control over the customer experience.


your strategy to your KPIs and market conditions.


your focus and structure to align with the strategy that will best help you meet industry shifts.


your business model for long-term sustainability and growth in the era of IoT.

“As leaders in broadband technology, we know that the modern smart home requires a personalized approach tailored to each person, home and device. Plume does just that.” – Matt Weller, President

“While we know that Plume self-optimizes daily with real-time data usage in order to prioritize bandwidth when and where it’s needed, all our customers know is that an easy self-installation leads to a robust wall-to-wall Wi-Fi experience” – Matthew L. Dosch, Executive Vice President and Chief Operating Officer

“The value that Plume has brought us in terms of both new revenue opportunities and reduced truck rolls was recognized almost immediately. But most importantly, our customers love it!” – Steve Frey, General Manager

Plume® is the creator of the world's first SaaS experience platform for Communications Service Providers and their subscribers. Deployed in more than 48 million locations globally, Plume is the only open and hardware-independent solution that enables the rapid delivery of new services for connected homes (and beyond) at massive scale.